April 2, 2012

LCWA In the Mix…Pergo “Floors” Facebook

LCWA launched the Pergo Facebook page to take advantage of all of the great new Timeline features and highlight the brand’s history as the inventor and innovator of the laminate flooring category. Timeline’s focus on photos is perfect for Pergo’s beautiful lifestyle images that showcase a wide variety of ultra-realistic laminate flooring décors. We look forward to helping Pergo to
March 28, 2012

In the Mix….What’s Your Magic Number?

If you’re like most Americans, chances are your New Year’s resolution already has fallen by the wayside. But just in time for spring cleaning, our client magicnumber.com has launched a goals tool to help you start fresh and organize your life. The LCWA team began work last week on the official launch of this virtual life coaching site that’s designed
March 27, 2012

Helping Clients Transition to Facebook Timeline Brand Pages

One of the most exciting facets of social media is the challenge to stay up to date. The buzz of the month has been the switch to Timeline for brand pages, which will happen on Friday. While there is a lot of available information about the changes, there aren’t a lot of tips specifically for PR managers. Here is a
March 22, 2012

In the Mix….LCWA’s Triple Threat in All You

LCWA was a triple threat this month, landing three clients in the All You March reader giveaway. As a result of what we refer to as “piggy-back pitching,” we were able to secure inclusion in the “home and cleaning” category for Eureka, Pergo, and our new client magicnumber.com. All three are featured on the magazine’s website and in its e-newsletters,