It was a week of highs and lows in the media world. It began with a rare apology from The Onion after an Oscar misstep, continued with a big milestone for Instagram and ended with mystery meat crisis. Here are some of our favorite from the Twitterverse this week:
- Social Media’s Big Night: The stars weren’t the only ones on the edge of their seats on Oscar night – social media teams for big name brands were all abuzz. Here’s the good, the bad and the ugly – and what you can learn – from real-time social media marketing during the Oscars.
- #InstagramMeansToMe: This breakout mobile app, launched in October 2010, announced this week that it has reached 1 million monthly active users – a milestone that took Facebook four and a half years to hit. The app is asking it’s users to join in the celebration by using the hashtag #InstagramMeansToMe.
- Sell Out: Tribune Co. hired investment bankers to sell off its newspaper unit, which includes the Chicago Tribune and Los Angeles Times. This comes on the heels of The New York Times Co announcement last week that it plans to sell the Boston Globe and other related papers.
- Mystery Meat: It might sound like a story straight from a grade school cafeteria, but this mystery meat fiasco has become a global PR crisis. Traces of horse meat have been found in food products from a number of well-known brands – including Burger King and Ikea – in the U.K. Meanwhile, the rest of the world is voicing their thoughts on Twitter, and PR pros are handling the crisis on and off social media.