This week’s headlines reminded us to keep sharpening our social media skills – but keep those crisis PR tools in our back pockets, too. ·         We’re Gonna Need a Bigger Boat: This week, Discovery Channel aired its 26th annual Shark Week, and – despite making unwelcome waves with its mockumentary “Megalodon” – it’s on par to exceed the channel’s 2012 record

This summer, our client Electrolux is teaming up with Macy’s to host a “Small Space Makeover” sweepstakes on the Electrolux Vacuums and Small Appliances Facebook page in conjunction with the retailer’s yearly “Glamorama” event in Chicago. Through Aug. 23, fans who visit the page to design the party-ready, small space of their dreams in either Chicago, Los Angeles or New York

August is here and summer is in full swing. In addition to our summer party, we got our creative – and fun – juices flowing this week with these ideas, tips and research.  YouTube Playbook – Stand back football season, YouTube has a game plan for aspiring social phenoms and it’s ready for the world. The online video site has

Our client Vermont Castings was in the spotlight on July 18 during a segment for The Science Channel’s “How It’s Made” television show, which detailed the process of manufacturing and assembling an iconic Vermont Castings cast iron wood-burning stove. From the video shoot in June 2012 to working with the production team to cull down more than 20 hours of footage and