March 24, 2013
The first day of spring may have been this week, but it sure doesn’t feel like it in Chicago. Social media, however, has been heating up this week with a yoga pants scandal, Pinterest redesign and March Madness brackets. Here are a few of our favorite stories this week. · State of the News Media. Pew Research Center released their
March 22, 2013
An LCWA Legacy
With heavy hearts, we mourn the loss of our dear colleague and friend, Kay Degenhardt. She passed away this week after a long battle with cancer. We will miss her wonderful flair, her classic style and her love of life. Kay came to LCWA in 1995 to run our New York City office, bringing us her strong background and knowledge
March 15, 2013
Favorite Finds
Chicago may be stuck in a cold snap, but social media’s always hot! Below are some “favorite finds” for this week. Hashtags coming to Facebook? Facebook is looking to improve its search and indexing capabilities by adding the hashtag symbol, one of the most recognizable features of its social networking rival Twitter, according to media reports. The introduction is not
March 14, 2013
In the Mix…Finding Form and Function in Outdoor Living
To shine a spotlight on its new “Engineered Artistry” marketing campaign, our client Trex brought together two experts in their respective fields, culinary artist Tyler Florence and landscape architect Lisa Switkin. As part of the new campaign, launched for the 2013 decking season, Florence and Switkin appear in a video that explores why these two elements – engineering and artistry