The public relations profession offers a plethora of rewarding experiences, many of which focus on helping our clients successfully market and promote their products and services. Then, there are occasions when we support initiatives that are especially gratifying in a different way. These would be clients’ assignments that involve public service, cause-related programs or charitable work. Recent LCWA efforts include

As PR professionals, we experience the ongoing evolution of the industry. With new social media channels becoming a bigger part of our everyday lives, as well as smartphones and tablets making communication easier than ever, we learn new ways to refine our skills and help clients communicate their messages. Here are my favorite finds for this week that offer a

Last week, our client Northbrook Court held its second-annual Fashion Forward event to kick off the holiday season in style and benefit two local charities. Charity representatives modeled some of this season’s top holiday looks from Northbrook Court retailers, and with a twist on a traditional fashion show, attendees bid on the looks as they went down the runway. Local

All press is certainly not good press – and we saw numerous examples of that this week. From the White House to the NFL to your local yoga studio, PR reps have had the hands full this week as they take on the hazardous world of crisis communications: Not so Miami “Nice”. The NFL’s Miami Dolphins are in the midst