February 19, 2016
We never experience a dull moment in the office or in the Twittersphere! Here are some of my favorite reads from this week: PR Daily posted a strong article about features for brands to leverage on Facebook. For novices of social media, it’s a good resource and reinforces what we’ve been working with clients to do, i.e. use more video
February 17, 2016
First Alert Connects Home, Safety and Trust
Our client First Alert prides itself on the safety and security that it offers to consumers, who trust its products to help them protect what matters most. To ensure it maintains that trust, the company conducts a Brand Trust Survey* each year, which compares the brand to others in the safety arena. Good news coming out of this year’s survey,
February 12, 2016
Favorite Finds
When #FatTuesdaycoincides with #NationalPizzaDay, you know you’re in for some tasty tweets! Here’s a look at what social media served up this week: Beads, please: This week marked the official start of #MardiGras, and while we’re 900 miles (and a good 50 degrees) away from New Orleans, @NBCChicago offered these ideas for celebrating in Chicago. Burrito Blitz: When Chipotle briefly
February 9, 2016
The Trials and Triumphs of Trade Show Season
When you specialize in promoting brands in the home and building products arena like we do, January is inevitably one of the busiest months of the year. Why? Trade show season! This year was no exception. Between the Consumer Electronics Show (CES), the International Builders’ Show (IBS), and the Winter Furniture, Décor and Gift Market – all hosted in Las