With Labor Day around the corner, let’s take a quick look back at this week in social media!  Here are a few of my favorite recent reads: This insightful article from Maximize Social Business reminds us all that engagement in all its forms is key, not the number of “likes” or page views a brand receives. It’s sometimes too easy

Pictures are nice, but seeing is believing – which is why the LCWA team spent this spring and summer crossing the country to introduce influential editors, bloggers and tastemakers to the next generation of water filtration products from our client MAVEA. Starting in Des Moines, Iowa – home of media conglomerate Meredith Corporation and its flagship title, Better Homes and

This week the Twitterverse witnessed the rise and fall of social influencers on the media battleground. Here are my favorite trending hashtags from the week: #LochMess – While the buzz about the Olympics may be over, Ryan Lochte is still making headlines and tre nding on social media. Four sponsors have dropped the medal-winning swimmer since his infamous night out in

While the games of the 31st Olympiad continued to dominate world news and social media this week, there were a few other stories that caught our attention. Following are just a handful of our favorite non-Olympic happenings – and mishaps: Something New on the Political Menu – Presidential candidate Hillary Clinton has a new campaign cooking. The Democratic nominee has