October 9, 2017

LCWA Helps Boise Paper Dispel Misconceptions of Recycled Paper

Recycled paper has long had a reputation for being dingy, dull and low-quality. However, with recent advancements in technology, these stigmas no longer hold true. Recently, Boise Paper asked us to help build awareness for the quality and performance of today’s recycled paper with a four month-long comparison campaign. The #Dare2Compare campaign showed the similarities between Boise® X-9® Multi-Use Copy paper
October 6, 2017

Shifting Focus – Astronauts, Santa and Augmented Reality

Below are a few interesting finds to help lift your spirits during a week filled with tragedy and continuous political banter. I hope they spark your curiosity … Enjoy! SURPRISE…The Holidays Are Coming – I don’t mean to cause alarm, but it was noted during a conference call this week that there were only 79 more days until Christmas. It’s
October 4, 2017

Celebrate IN GOOD TASTE This October

LCWA client and local Chicago non-profit the Lynn Sage Foundation is raising awareness this October for breast cancer research as it celebrates the 10thanniversary of the IN GOOD TASTE Campaign. The Lynn Sage Foundation’s IN GOOD TASTE campaign brings together more than 170 of Chicago’s top restaurants and bars to raise awareness and support for local breast cancer research during
September 29, 2017

Twitterverse Hodgepodge: From Playboy to Poetry

Tons of new stories, social updates and haikus were being discussed, shared and retweeted this week! Here are my favorite finds: End of Iconic Media Empire – One of the most popular hashtags this week was #RIPHefner, in honor of the Playboy founder. Hugh Hefner built his bunny-branded entertainment giant from the ground up. Even if your clients are a