July 18, 2019
Our PR campaigns work to reach relevant audiences with our clients’ key messages. One great way to communicate with target audiences: work with associations or organizations of which they may be a member. When seeking strong partnerships, it is important to follow these steps:
- Identify organizations with similar messaging and values. When building partnerships, the first task is to ascertain groups that would be a good fit. In addition to looking at size, location and membership, make sure there is a functional fit based on need and message. Next, look at the core values of each organization and ensure that the two will work well together. And of course, take time to see if any competitors have ever worked with them, as well.
- Set realistic expectations. Consider what resources your organization has to dedicate to a partnership. If you want a hands-off project, consider a group that has opportunities already in motion. For more customized programs, be ready to take the lead in development and implementation.
- Find a mutual goal. After identifying potential partners, propose a program that will offer benefits to both of you. For a true partnership to succeed – and last – it must be mutually beneficial. Establish a shared vision that both groups can move toward.
- Set expectations and be flexible. When it’s time for implementation, identify where responsibilities lie, deadlines for projects and an ongoing communication process to keep everything flowing. That said, issues can occur, so be flexible and ready to work closely with the other organization to ensure all expectations are met throughout the program.
If you set the foundation for a strong partnership, it can pay dividends for years to come.