How many emails do you get in a day? If you’re anywhere close to the average American professional, the number typically hovers around 100-150. When it comes to launching an enewsletter or “eblast” campaign, it’s important to keep this reality in mind. According to Constant Contact, the ideal open rate for enewsletters is around 15%, and for many industries such

LCWA recently helped the Pulmonary Fibrosis Foundation (PFF) raise awareness about pulmonary fibrosis through a coordinated radio media tour with stations across the country. Our goal was to educate adults 60 and over about pulmonary fibrosis, a progressive and debilitating lung disease that affects more than 200,000 Americans and remains largely unknown. The series of radio interviews took place over the

When Little Company of Mary Hospital in Evergreen Park approached LCWA to help raise awareness of the Beverly Breast Cancer Walk, we knew we had a great story tell. Since 2002, the Beverly Breast Cancer Walk has raised over $6 million, directly supporting the needs of breast cancer patients and survivors in Chicagoland. The walk not only harnesses hometown pride

Securing a broadcast segment is a big win in the PR world. Broadcast television is a great way to deliver messages to a wide audience in a short amount of time. Keeping it visually compelling, identifying strong spokespeople and staying on message contribute to the success of the coverage. There are plenty of tips and tricks to keep in mind