Over the last several years, the LCWA digital marketing team has worked closely with our client, Boise Paper, to successfully position the company as a go-to expert on office topics via social media content. Our team creates “Office Life” campaigns, which are focused on sharing tips and advice on various work-related topics, for Boise Paper’s business professional audience. The latest

We added some more “bling” to our office, thanks to the Public Relations Society of America (PRSA) Chicago. The organization awarded LCWA with five Skyline Awards at its reception last night. It was an honor to celebrate these awards and a great year of innovation and creativity with our Chicago industry peers. The First Alert team won three awards last night,

As part of the National Healthy Sleep Awareness Project, we worked with our partner the American Academy of Sleep Medicineto reach young adults ages 18-24 years old with information about the importance of a good night’s sleep. Knowing this demographic was highly mobile and known to engage in late-night binge-watching activities, LCWA initiated a digital advertising campaign that strategically seeded

It was a banner night for several LCWA teams as we were honored with seven awards from the Publicity Club of Chicago (PCC) on Thursday. We were especially proud of the wide variety of clients and programs represented, as we won awards for work in healthcare PR, home and housewares marketing and B2B communications. Our award-winning campaigns included: First Alert’s “Onelink Safe