June 17, 2019
Over the last several years, the LCWA digital marketing team has worked closely with our client, Boise Paper, to successfully position the company as a go-to expert on office topics via social media content. Our team creates “Office Life” campaigns, which are focused on sharing tips and advice on various work-related topics, for Boise Paper’s business professional audience. The latest campaign utilized #BusinessTripTricks to share tips and tricks to help make business trips a breeze.
- Social Media Content: Do you know your way around airline and hotel loyalty programs? What about how to fast-track your way through an airport, benefits of a rental car versus rideshares or the best personal safety devices? Content created for Boise Paper’s Facebook, Twitterand LinkedIn feeds provided these tips and more.
- Facebook Live: Our Boise Paper Office Expert Sarah Yedlick took to Facebook Live with two videos on the business travel topic. Tips on packing like a pro, and how to make health-conscious choices while on the road, provided a personal some personal advice to viewers. Give them a watch here.
- LinkedIn Vlog: Business travel is hectic with jam-packed schedules and not a lot of free time. Boise Paper’s LinkedIn followers learned how to best prepare to be productive throughout a trip, plus a good breakdown on how to make managing business travel expenses simple. Watch our office expert share these tips here.
- Blog Posts: Blog posts on Boise Paper’s blog, BePaperSmart, expanded on social media content and rounded out the #BusinessTripTricks campaign. Give the blog a visit if you’re looking for tips on how to keep your business expenses organized, how to fit a workout into a tight schedule or how things like body language and attire vary around the world.
The Office Life content is regularly among our highest performing material across social platforms each month. Past campaign topics have included office technology tips, how to work smarter and work-life balance insights. What office life topic would you like to see Boise Paper tackle next?
