The Public Relations Global Network (PRGN) announced that it has added two new locations to its global network, raising the number of its offices serving PR clients throughout the world to 56. The two new offices – in Atlanta, Georgia (U.S.) and New Delhi, India – are available to offer localized insight and support to LCWA clients. The Atlanta location

The 2018 ISSA Show – the professional cleaning industry’s premier trade show – was a priority event for client Sanitaire Commercial to connect with decision-makers and media to highlight brand news and demonstrate its continued industry expertise. To help Sanitaire, an innovator in commercial vacuums, stand out in this crowded trade show environment, LCWA implemented a strategic mix of media

Influencers are an important part of many public relations campaigns. They help grow brand and product awareness and can increase traction on social media. However, not all influencers fit every campaign. Part of the allure of influencers is the individual, personal perspectives they provide. Here are four questions to consider when choosing influencer partners: 1) What are your goals from

We helped our client Boise Paper and its partner, the organization #forestproud, share messages about the importance of forests. The organizations joined together for a very successful Twitter chat using the hashtag #beforestproud. To help take the message far and wide, we partnered with a lifestyle blogger, Family Focus Blog, to host the chat. The blogger asked questions, while Boise