October 5, 2020
While our client First Alert, the most trusted brand in fire safety, works hard year-round to educate others about the importance of smoke and carbon monoxide (CO) safety, First Alert’s mission becomes increasingly important come Fire Prevention Month in October. Throughout the month, fire departments, nonprofit organizations and other safety advocate come together to educate the public about the importance of whole home safety.
The First Alert brand and PR team uses the month of October as an opportunity to push First Alert’s smoke and CO safety messages to the media and consumers alike. We work hard to saturate the media in a variety of ways to deliver helpful and informative safety tips to people across the country.
Media Relations
As a first step toward educating the public about the importance of being prepared for the unexpected this Fire Prevention Month, we issued a multi-media press release in both English and Spanish to complement a bilingual broadcast media tour. In addition to the press release, the team also distributed a syndicated feature story to coincide with Fire Prevention Week but that includes tips to generate interest throughout the fall. Both releases underscore the importance of whole home safety as we continue to spend more time at home, and encourages readers to create an emergency preparedness plan with their family.
Partnerships
October is an equally busy time for many of our non-profit partners and media partners. Beginning in late September and throughout October a variety of initiatives – many virtual – extend our whole home safety messaging to audiences of all ages. Local media campaigns with TV and radio stations reach audiences however they obtain content. And this year more than ever our local partnerships have proven that creativity wins. The Aurora Regional Fire Museum, DuPage Children’s Museum and other Chicagoland organizations have worked with us to create and share content with their audiences.
Celebrity PSA
A cornerstone of First Alert’s Fire Prevention Month campaign is a celebrity PSA intended to remind Americans to talk to their families about fire safety and take key steps to help protect what matters most. Actor Taylor Kinney, who plays a firefighter on television, as entered millions of households with his compelling safety message.
To learn more about First Alert and the importance of fire safety, check out https://www.firstalert.com/firepreventionmonth/.