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As PR professionals, we know there’s a lot that goes into developing the perfect pitch. The planning process is just as important as the writing itself when working to successfully generate media coverage for our clients. Here are some helpful steps you can take to help develop your perfect pitch. Know your news. First and foremost, you must understand why

Carbon monoxide is the number one cause of accidental poisoning deaths in the U.S. Hurricane season is an especially dangerous time, as improper generator use can increase risk of high levels of this deadly, odorless gas entering the home. To educate viewers about the dangers of CO and encourage them to equip their homes with life-saving CO alarms – which