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If you work in PR, you know that the media landscape is constantly changing, from year to year and even day to day! Targeted, well-researched media lists and perfectly crafted pitches can make or break the success of a campaign. Reaching the right people, specifically through pitching, has become increasingly challenging for two reasons: According to Pew Research Center, the

To generate national brand awareness of our client Beyond Paint’s all-in-one paint and its range of applications, and to drive product sales and increase traffic to BeyondPaint.com, our team coordinated a high-impact co-op satellite media tour (SMT) with lifestyle and home improvement expert Kathryn Emery. During the Home Trends SMT, TV stations across the country highlighted Beyond Paint applications, cost-saving