Featured image for “Adapting to Virtual Events”
March 16, 2021

Adapting to Virtual Events

Since the onset of the COVID-19 pandemic, many physical spaces have been replaced by virtual ones. Thousands of companies have reinvented their in-person trade shows, meetings and conferences as virtual programs this year. According to recent survey data, the number of organizations planning a virtual event doubled in 2020, and 81% of event organizers said they plan to shift to
Featured image for “As Seen on @bookswithgail – A New Perspective on Influencer Marketing”
December 1, 2020

As Seen on @bookswithgail – A New Perspective on Influencer Marketing

I’ve loved books for as long as I can remember. A typical week for me includes reading anywhere between two to five books, so I frequently receive requests for book recommendations from those around me and happily oblige in sharing my favorites. Over the summer, as quarantine boredom hit an all-time high, I decided on a whim to create an Instagram
Featured image for “DAP Platinum Patch Earns Feature in Better Homes & Gardens”
August 19, 2020

DAP Platinum Patch Earns Feature in Better Homes & Gardens

Receiving inclusion for a client’s product in award programs or round-ups from key media outlets can greatly influence your efforts in driving awareness for a product, as well as sales. Back in January, our team worked to secure interest from Better Homes & Gardens in DAP Platinum Patch™ Advanced Exterior Filler. The home product was recently featured in the “On Our
June 24, 2020

Monte Nido Brings Eating Disorder Recovery to Chicagoland

This spring, our team was tasked with driving media coverage for client, Monte Nido & Affiliates, which was entering the Chicagoland market for the first time with two new residential eating disorder facilities. Little did we know, the openings would occur just a s focus shifted to a global health pandemic. With our initial, pre-coronavirus pitching, we landed coverage in