Featured image for “DAP Earns Media Attention by Transforming Spray Foam Application”
January 22, 2024

DAP Earns Media Attention by Transforming Spray Foam Application

Pros and DIYers alike have long been using complex, two-part foam spray systems that are difficult to set up and challenging to use, which is why our client, DAP, decided to transform spray foam application with the introduction of the first of its kind 1-Component broadcast spray foam: Wall & Cavity Foam with Wide Spray Applicator. The new product sprays
Featured image for “DAP’s Innovative Approach to Spray Texture Application Garners Media Spotlight”
October 31, 2023

DAP’s Innovative Approach to Spray Texture Application Garners Media Spotlight

Wall and ceiling spray texture application has traditionally been a frustrating, inefficient and messy experience for professionals and DIYers alike. This year, DAP, a leader in the home improvement and construction products industry and the #1 brand in wall repair, reinvented wall and ceiling spray texture in function, formula, and finish with the launch of new product line that delivers
Featured image for “Leveraging Google Analytics 4 for Client Success”
August 21, 2023

Leveraging Google Analytics 4 for Client Success

This summer, Google officially discontinued its previous analytics platform, Universal Analytics, and new kind of platform designed for the future of measurement, collecting both website and app data to better understand the customer journey. With the emergence of GA4, PR agencies have a new and powerful tool at their disposal to enhance their strategies and help provide more value to
Featured image for “Monte Nido & Affiliates Expands Access to Eating Disorder Treatment for Teens in St. Louis”
August 17, 2022

Monte Nido & Affiliates Expands Access to Eating Disorder Treatment for Teens in St. Louis

With eating disorders on the rise, especially among adolescents, expanding access to care is more important than ever. In fact, recent data show hospitalizations for eating disorders among adolescents more than doubled since the onset of COVID-19 as reported by Pediatrics. The isolation, lack of structure and heightened anxiety of the COVID-19 pandemic are all potential reasons we’re seeing this spike in