This summer, Google officially discontinued its previous analytics platform, Universal Analytics, and new kind of platform designed for the future of measurement, collecting both website and app data to better understand the customer journey. With the emergence of GA4, PR agencies have a new and powerful tool at their disposal to enhance their strategies and help provide more value to

With eating disorders on the rise, especially among adolescents, expanding access to care is more important than ever. In fact, recent data show hospitalizations for eating disorders among adolescents more than doubled since the onset of COVID-19 as reported by Pediatrics. The isolation, lack of structure and heightened anxiety of the COVID-19 pandemic are all potential reasons we’re seeing this spike in

National Eating Disorders Awareness Week (NEDAW) is an annual campaign to educate the public about the realities of eating disorders and connect people with life-saving support. LCWA client and one of the nation’s largest and leading eating disorder platforms, Monte Nido & Affiliates, leveraged NEDAW last month to spread awareness about the nearly 29 million Americans that experience an eating

Since the onset of the COVID-19 pandemic, many physical spaces have been replaced by virtual ones. Thousands of companies have reinvented their in-person trade shows, meetings and conferences as virtual programs this year. According to recent survey data, the number of organizations planning a virtual event doubled in 2020, and 81% of event organizers said they plan to shift to