In my last post I talked about the who, what, when, where and why of PR writing. Once those questions have been answered, you should have a pretty good idea of how best to approach your writing project. Ideally, you may even have a lead and/or headline in mind. To put yourself in an even better position for a smooth

PR writing is an art. Between giving clients what they want, impressing supervisors and of course — delivering something newsworthy to media — there’s a lot to think about and a lot of “masters” to serve along the way. As a result, getting started can be a challenge. Just as a new painting starts with a blank canvas, most PR

We just returned from SURFACES 2010 where we executed a major event for Pergo and its retail partners. The good news is the event was a huge success! It also was a reminder that when it comes to special events, inevitably something will not go as planned. With that in mind, I thought this would be an apropos time to