May 25, 2022
As PR professionals, we know the importance of a strong brand. Still, it is always fascinating to see how brand power plays out in the field and the impact it has on the purchasing decisions of consumers and trade professionals, alike. With that in mind, the results of this year’s Builder Brand Use Study were especially fun to review since
May 13, 2020
Home Is Where the Heart Is: Tips for Effectively (and Sensitively) Courting Consumers in the COVID-19 Era
This article was first published on Furniture World. It’s no surprise that the COVID-19 pandemic has ignited increased interest among consumers in their homes. As most of us are spending much more time at home, we are seeing and experiencing our homes in news ways and finding ourselves with extra time to tackle improvements from DIY projects to major renovations. With that in mind, now is an ideal time to position relevant brands in
February 6, 2020
What Happens in Vegas: Highlights from the Trex Booth at IBS 2020
Contrary to popular opinion, what happens in Vegas doesn’t always stay there – especially when you play your PR cards right. With a combination of strategic media outreach, well-timed social content and an in-booth appearance by a special celebrity guest, the LCWA team helped longtime client, Trex Company, hit the jackpot at this year’s International Builder’s Show(IBS). One of the
July 22, 2019
Award Spotlight: “Trex Decks Out the World”
As they say, teamwork makes the dream work. At LCWA, we are big believers in the power of collaboration. This year, that philosophy paid off in meaningful results for our client, Trex Company, and high-profile recognition for our agency in the form of a 2019 Trumpet Award from the Publicity Club of Chicago. Collaboration was the key to this award-winning