As PR professionals, we know the importance of a strong brand. Still, it is always fascinating to see how brand power plays out in the field and the impact it has on the purchasing decisions of consumers and trade professionals, alike. With that in mind, the results of this year’s Builder Brand Use Study were especially fun to review since not just one… not two… but three LCWA clients were highlighted as top brands in their respective categories.
The annual Builder Brand Use Study measures the attitudes of builders, developers, and contractors toward the products they recognize, use, and trust. Brands are evaluated across four categories: brand familiarity, brand use, brand used most, and overall quality. Among the factors influencing brand selection and rankings are product performance, availability, price, warranty, ease of installation, brand reputation, manufacturer/dealer relationships and product sustainability.
Three of our clients in the home improvement arena took top honors in this year’s study ranking the highest in their categories for their product performance and industry-leading brands.
Trex Company, the world’s largest manufacturer of high-performance, wood-alternative decking and railing, swept the entire Composite/PVC Decking category, dominating 27 other decking brands. This is the fourth time in the study’s history that Trex has earned top honors across all of the measured criteria and the 15th consecutive year that the brand has been voted #1 for familiarity and as the brand most used. Trex also outperformed 36 other brands in the Deck Railing category, further reinforcing its unparalleled prominence and preference among trade professionals.
Two other LCWA clients also captured the coveted top spots in their categories as the brand used most by industry pros. DAP earned the #1 ranking out of 20 brands in the Caulks/Sealants category, and Wilsonart was voted the brand leader among 24 brands in Surfacing: Laminate, Quartz and Solid Surfaces.
This Builder study is especially meaningful because it reflects the opinions and preferences of building experts who not only use these products but who influence the decisions of others. A good experience with a quality product can turn them into brand ambassadors for life.
We share in celebrating this recognition with our clients and are proud to play a part in elevating and sustaining their well-known and respected brands. Click here to view the complete results of the 2022 Builder Brand Use Study.