June 27, 2019

Five Keys to Working with a Team of Agencies

There a shift happening in the marketing world. As companies look to streamline every aspect of their businesses, they are turning to “one-stop shops” for all of their marketing needs. But, just as you wouldn’t trust one doctor to treat every aspect of your body, it’s highly unrealistic to expect one agency will be able to offer best-in-class service across
June 26, 2018

Award Spotlight: Flooring Trade Media with Ecore

It’s easy to fall into the trap of thinking only the biggest budget, out-of-the-box campaigns can win awards – but that’s not always the case. Despite being a 147-year-old leading producer of performance commercial flooring, Ecore had minimal visibility in industry trade publications – a vital conduit to its key audiences of facility and commercial design specifiers. Best-known in the athletic
February 16, 2018

The Thrill of Victory and the Agony of the Real World

It was a week of great highs and tragic lows. From the mountaintops of Pyeongchang to the hallways of a high school in Parkland, Florida, our spirits have been lifted and crushed. In an attempt to distract us all from these emotional extremes, following are some other stories that caught our eyes this week: Figure Skating or Fried Rice? –
October 13, 2017

Don’t Let Paraskevidekatriaphobia Ruin Your Week

It’s Friday the 13th! A day of mystery and superstition. To kick of this week’s recap, here are some weird facts you may not know about this legendary day courtesy of USA Today. For instance, did you know that people with a fear of Friday the 13thare said to have paraskevidekatriaphobia? Try saying that five times fast. Actually, if you