It’s a common winter woe faced by many building owners and managers each year: frozen water pipes that burst. Our client Polygon, a leading property damage restoration firm, sought to help businesses prepare for this disaster through distribution of a bylined article on steps to take if a frozen pipe bursts in their office or facility. With a relatively mild

The wonderful season of giving is upon us and client UnitedHealthcare (UHC) of the River Valley (covering the Quad Cities of Illinois and Iowa) jump started the occasion with its annual “day of service” initiative. Thanks to an employee food drive and corporate support, the River Bend Foodbank in Moline, Ill., received $5,000 plus 1,000 pounds of food and other

Persistence paid off when we landed a front page story in Friday’s New York Times for client Fabricators & Manufacturers Association, Intl. (FMA). We worked with reporter Motoko Rich for more than a year to gain her interest in FMA’s Nuts, Bolts & Thingamajigs summer manufacturing camp program, which introduces kids to the joys of working with their hands and

Last month I talked about the growth of social media use in the B2B sector, and some simple steps marketers should consider when formulating a social media plan. Now – which social media tools are best to implement your plans? Here’s a hint – most don’t look much different from the social media tools you see and use every day.