The fast pace, always changing environment of PR can leave many wondering how to ensure success in agency life.  Here are six daily habits every PR agencyprofessional should adopt: Define Success Each Morning – Start each day with an action plan. Outline what must get done for the day vs. what would be nice to get done. Make it a

Product award programs can lead to editorial accolades and powerful third-party endorsements that drive awareness and sales for clients and their products. That’s why LCWA has established an annual awards program for DAP. Each year, our team works to ensure DAP’s newest innovations are recognized by some of the top awards programs in the Home and Building Products industries.  Most

This summer, LCWA will help Santa’s Village celebrate its 60thanniversary with a Chicago-area media and influencer outreach campaign designed to showcase the amusement park’s long-standing tradition of creating life-long memories for local families.   We kicked-off the celebration by announcing the planned addition of Santa Springs, a family-friendly, interactive water play attraction within the amusement park. News of the coming attraction

Setting meaningful KPIs is a valuable driver and measurement of business success. At LCWA we work with our clients to set KPIs based on their goals and objectives, resulting in a clear understanding of how our PR and social efforts support the business. This moves PR from a “nice to have” to a “must have.” Here are some proven KPIs