December 5, 2018

LCWA Drives Visitors to Water Tower Place for Virtual Santa Sleigh Ride Experience

This winter, Santa came to town in style with a fun seasonal adventure at one of Chicagoland’s premier shopping destinations. LCWA client, Water Tower Place has partnered with Portable North Pole (PNP), a web and mobile platform that specializes in customized Santa videos, to bring a unique virtual sleigh ride experience exclusively to Chicago. Driving awareness and visitors to the
October 8, 2018

Six Client Service Practices to Live By

According to Gartner, 89 percent of businesses compete through the level of customer experience they’re able to deliver. Public relations is an industry in which a client’s positive experience is vital for an agency’s long-term growth and success.  At LCWA, we pride ourselves on the superior level of service we offer clients. It’s a strength and a competitive differentiator that
July 6, 2018

From Birthdays and Books to Typos and Teasers – Highlights from Around the Web

This week Americans across the country gathered at firework shows, parades and barbecues to celebrate our county’s 242ndbirthday.  While many took time to enjoy the holiday, the internet was filled with engaging content and hair raising brand news. Ready for a road trip? Thanks to Good Housekeeping, we learned that there are 33 places in the United States with the