LCWA Drives Visitors to Water Tower Place for Virtual Santa Sleigh Ride Experience

December 5, 2018

This winter, Santa came to town in style with a fun seasonal adventure at one of Chicagoland’s premier shopping destinations. LCWA client, Water Tower Place has partnered with Portable North Pole (PNP), a web and mobile platform that specializes in customized Santa videos, to bring a unique virtual sleigh ride experience exclusively to Chicago. Driving awareness and visitors to the iconic PNP red sleigh, LCWA’s aggressive local media, influencer and tourism campaign has resulted in nearly 30 placements in priority Chicago and feeder market media outlets and blogs including WLS-TV (ABC), WMAQ-TV (NBC), Chicago Parent, Milwaukee Journal Sentinel and many more.

Between November 16 and December 24, Chicagoans and tourists can experience the holiday magic of an interactive virtual ride on Santa’s sleigh, parked on the 7th floor of Water Tower Place. Visitors can take Santa’s reindeer on a training flight with immersive technology and have a recorded video of their thrilling adventure from Chicago to the North Pole sent to their email address to be shared. After the sleigh ride, children can greet Santa’s elves and meet with Santa to have their picture taken.
Water Tower Place welcomes walk-ups to the Santa sleigh ride experience, or visitors can skip the line by making a reservation at