While working with the Pulmonary Fibrosis Foundation (PFF), we have experimented with a variety of channels to raise awareness of pulmonary fibrosis and engage target populations with the PFF’s resources and research. These goals include reaching patients, families, caregivers and healthcare providers, and demonstrating the value of the PFF to each group. As the array of media channels continues to

LCWA worked with the Pulmonary Fibrosis Foundation (PFF) to increase awareness about pulmonary fibrosis as part of our “Not Everyone Breathes Easy” campaign. This included securing and designing print advertisements to raise awareness about pulmonary fibrosis and the campaign with individuals who are at risk for the disease. To foster a cohesive look for the campaign, we designed a printed

As part of the National Healthy Sleep Awareness Project, we worked with our partner the American Academy of Sleep Medicineto reach young adults ages 18-24 years old with information about the importance of a good night’s sleep. Knowing this demographic was highly mobile and known to engage in late-night binge-watching activities, LCWA initiated a digital advertising campaign that strategically seeded

Recently, I participated in a career day at a middle school in the west suburbs, during which groups of sixth-, seventh- and eighth-grade students rotated classrooms to hear from a wide variety of professionals. There were firefighters, police officers, a judo instructor, an accountant, hair stylists and more — and of course, me: the public relations guy. While college and