SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity

While Mother Nature gave us a rise in temperature, several companies heated up the social media and advertising worlds this week. Check out some of my favorite finds below! Huge deal for WhatsApp – Do you use WhatsApp for messaging? The app that gained popularity for the ability to text with people overseas for free was acquired by Facebook this

With the Super Bowl winner crowned and the start of the winter Olympic Games in Sochi, real-time marketing has been the focus of this week’s top social media stories.  Esurance kicked things off this week with their commercial and Twitter contest which launched after the Super Bowl. The contest had followers tweet using the hashtag #EsuranceSave30 for a chance to

January has already flown by, leaving us with two polar vortexes under our belts! Here’s what I was reading this week while huddled inside: Beyond Google Alerts – PR pros know that you can’t always count on Google Alerts to catch your client’s news – we’ve all been burned by that method before.  Inc.com suggests a few ways to think