Favorite Finds

January 31, 2014

January has already flown by, leaving us with two polar vortexes under our belts! Here’s what I was reading this week while huddled inside:

  • Beyond Google Alerts – PR pros know that you can’t always count on Google Alerts to catch your client’s news – we’ve all been burned by that method before.  Inc.com suggests a few ways to think beyond Google Alerts to monitor client mentions.
  • Are Facebook Ads worth it? — Ask yourself these four questions before you decide to dedicate budget to Facebook ads.
  • 35 PR Tips – Huffington Post provides a great PR tips list for students, PR newbies and veterans alike.  One of my favorites on the list is “Be a giver, not a taker.”
  • Live-Tweeting – As the LCWA team prepares to attend the International Builders’ Show next week, these tips for live-tweets are a great refresher before we hit the trade show floor.