November 22, 2013
It’s not Thanksgiving yet, but here are some delicious finds from social media this week! Word of the Year: Raise your hand if you’ve ever taken a “selfie!” The Oxford English Dictionaries have named “selfie” as the 2013 Word of the Year. Social media breakthrough, or sign of the apocalypse? You decide. Advertising Favorites: Social video marketing firm Unruly has
November 18, 2013
A Rewarding Profession
The public relations profession offers a plethora of rewarding experiences, many of which focus on helping our clients successfully market and promote their products and services. Then, there are occasions when we support initiatives that are especially gratifying in a different way. These would be clients’ assignments that involve public service, cause-related programs or charitable work. Recent LCWA efforts include
November 15, 2013
Favorite Finds
As PR professionals, we experience the ongoing evolution of the industry. With new social media channels becoming a bigger part of our everyday lives, as well as smartphones and tablets making communication easier than ever, we learn new ways to refine our skills and help clients communicate their messages. Here are my favorite finds for this week that offer a
November 11, 2013
In the Mix…Northbrook Court Fashions It Forward
Last week, our client Northbrook Court held its second-annual Fashion Forward event to kick off the holiday season in style and benefit two local charities. Charity representatives modeled some of this season’s top holiday looks from Northbrook Court retailers, and with a twist on a traditional fashion show, attendees bid on the looks as they went down the runway. Local