We work with clients and partners across time zones and continental divides, but even if you spend the majority of your work day talking with people within feet of you, some good conference call tips may someday be helpful. Our client and partner projects often necessitate formal conference calls with far-flung individuals who work together to achieve a shared goal

Multi-media storytelling is a compelling method for delivering brand messages, especially for lesser-known, complex topics like pulmonary fibrosis (PF). LCWA recently launched a short, engaging video for the Pulmonary Fibrosis Foundation as part of an awareness-driving campaign to educate more patients and caregivers about the symptoms, risks and prevalence of PF, a progressive lung disease. LCWA designed the video to

You find them in articles, case studies, research reports, blog posts and social content: statistics. Whether writing for consumers or industry professionals, healthcare reporters value strong, meaningful statistics from credible sources. When working with our healthcare clients, we encourage sharing primary data whenever appropriate to support key messages and increase share of voice in the media. The Urgent Care Association

You have secured a media opportunity for your spokesperson, now it’s time to get them ready! Whether you are dealing with a seasoned public speaker or an industry novice, it is important to make sure your spokesperson is comfortable and prepared before an interview. Here are some simple steps to consider for each interview: Step 1: Background Information Leading up