February 25, 2019

LCWA Takes First Alert CES Media Coverage to the Next Level

We can finally feel our feet after CES…aka The World’s Largest Consumer Electronics Show (show…show…show, is there an echo in here?). But joking aside, LCWA pulled out all stops to ensure that First Alert was recognized on this global stage of innovation for taking safety and security in connected home technology to the next level. This year, First Alert launched
February 21, 2019

Five Tips for Successful Facebook Live Broadcasts

More and more, consumers are looking ways to connect with brands in a personal way. They want to see and interact with the actual people who make organizations tick. Enter Facebook Live. Facebook Live broadcasts can be a great way to tap spokespersons, industry experts or influencers to reach target audiences with real-time interaction and direct connection. This can be
February 18, 2019

First Alert Partners with Departments and Universities Nationwide in Town/Gown Program

To raise awareness about campus and community fire and carbon monoxide (CO) safety, LCWA worked with First Alert to host the second annual Town/Gown Fire Safety Community Service Project in partnership with Campus Firewatch and the Michael H. Minger Foundation. The Town/Gown project aims to raise awareness by engaging local fire departments, universities and students. Learning fire safety by doing
February 7, 2019

Creating a Video Ad Strategy that Reels Viewers In

Whether your client is more suited for readers of People or Professional Remodeler, there’s one place that virtually all audiences turn to for information and entertainment: YouTube. While video ad production was once reserved solely for big brands with big budgets, it is now a scalable, essential component of any integrated public relations and marketing program. Need proof? During the