May 18, 2012

Favorite Finds

With all the news about the Facebook IPO this week, you’d think it was the only current event!  In between stories of stocks and shares, we found some other interesting headlines. Following are a few of our favorites: Pinterest Power: Companies are getting good at Pinterest and early case studies are beginning to emerge. Headlines Make Headlines: In a world
May 16, 2012

In the Mix…Pergo Makes Flooring Easy as Child’s Play

March and April were big months for our client Pergo, which was featured in two popular magazines for parents. The new PERGO MAX collection, which combines superior durability and outstanding wear-resistance, was highlighted in photo spreads in both Parenting (2.2 million readers) and Baby Talk (2 million readers). Inclusion in these top-tier publications positions Pergo as the ultimate kid-friendly flooring choice for consumers –
May 15, 2012

Trex Travels Abroad

Our client Trex is expanding its brand internationally, which means introducing consumer and trade media in different countries to its beautiful, durable decking! The LCWA team is working with two of our Public Relations Global Network (PRGN) partners to coordinate media outreach in the United Kingdom and Germany. Thanks to our partner firms, Spider PR (UK) and IC-Gruppe (Germany),  European media already are
May 9, 2012

In the Mix…Hide & See with SecureLine

The LCWA team has been spreading the word about SecureLine by Lehigh’s new Digital Camouflage Poly Rope and Visiflect Reflective Rope through a “Hide & See” campaign. Buzz has been abundant for these innovative products, with outdoor reporters and bloggers from Florida to the Dakotas testing and loving the new rope. The Digital Camouflage Poly Rope and Visiflect Reflective Rope