Working with media at trade shows is ever-evolving, and I have been struck by the evolution of social media at recent shows. Social aspects are quickly outweighing the traditional methods of working with media. Here are some ways to use social media during trade shows: Tweet early… We have had great success using Twitter and Facebook to schedule several media

It was an unforgettable evening for LCWA Arts & Leisure client Victory Gardens Theater when more than 100 top actors, directors, funders, administrators and theater critics gathered to celebrate the official naming of Victory Gardens’ new studio as the Richard Christiansen Theater, honoring the Chicago Tribune chief critic emeritus. Actors John Mahoney, Tim Kazurinsky and Tony Award-winner Deanna Dunagan, artistic

While in Las Vegas for Surfaces and the “Go all in with Pergo” event referenced by Allison in her previous post, I had a chance to stroll the show floor. Since most of my work lies specifically in the laminate flooring category, I kept my eyes peeled for the newest trends that editors and consumers alike will be talking about

Thanks to Lewis Lazare, Chicago Sun-Times marketing columnist, for blogging about my recent move to LCWA to start the Arts & Leisure division. Click here to read his coverage. I am happy to report that the division is definitely up and running! We are currently promoting the grand opening of the new Theater Wit, Chicago’s newest live theater venue. Now