August 1, 2011
As a part of our strategy to help increase Eureka’s fanbase on Facebook, we are implementing four fan-gated sweepstakes in 2011. The first Facebook sweepstakes ended last week with rousing success! After just seven weeks, LCWA helped Eureka increase its fans by 682%, generating nearly 5,000 new “likes” and increasing traffic and engagement on the Facebook page. To help maintain
July 29, 2011
In the Mix…Camp Red Kite Coverage
Camp is now in session at Chicago Children’s Theatre. Camp Red Kite that is, a summer theater camp tailored to meet the special needs of children on the autism spectrum. LCWA finds it particularly gratifying to help Chicago’s #1 children’s theater build awareness for the many programs that are part of Red Kite Project, a one-of-a-kind initiative which serves as
July 28, 2011
Weathering a TV Shoot
As storms rolled through the south last month, I rolled into Arkansas, prepared to weather an HGTV show taping with a client. Taped television segments come with their own set of benefits and challenges – there is the added control of being able to say “let’s take that again,” but also the added nerves that come with presenting the same
July 25, 2011
In the Mix…Raising Awareness for Hepatitis C Treatment and Prevention
Last week, we worked with Congressman Danny Davis and Dr. Nancy Reau of the University of Chicago to educate the public about a “silent epidemic” – hepatitis C, and a breakthrough new treatment from Vertex Pharmaceuticals. With interviews on four local radio stations and announcements on Chicago’s online media, we alerted citizens to this past weekend’s Health Summit, co-sponsored by