July 22, 2011

In the Mix…La-Z-Boy Helping Hands Event

Our helping hands came together to give the first La-Z-Boy “Helping Hand” award to a delivery driver at an event at the La-Z-Boy Furniture Galleries store in San Diego today. During a routine delivery of a La-Z-Boy chair, Hugo Peña noticed his customer’s neighbor, Ed Ross, collapsed on his front porch. Peña acted quickly to call 911, alert Ross’ family
July 15, 2011

In the Mix…Everest College Opening in Bedford Park, Illinois

This week, we worked with Illinois House Speaker Michael Madigan (third from right) to attend the grand opening event for Everest College’s Bedford Park campus. ABC affiliate WLS-TV covered the ribbon cutting, which was attended by students and other dignitaries. Fun was had by all, and then it was back to class!
July 13, 2011

Summer’s Must-See Movie

As is often the case, the trailer duped me. I expected Andrew Rossi’s documentary Page One: Inside the New York Times to be about the paper’s juggling its traditional role as the gold standard of U.S. print media in the face of increasing use of social media. The film touches on the issue, but it is so much more and
July 7, 2011

With Media Training, the Mission is Still the Message

In this day of smart phones streaming video, bloggers with flip cams and 24/7 cable news shows, have we become such savvy consumers of media that we respond instinctively with a good sound bite when given the chance? Not necessarily. From the media training sessions we conduct regularly at LCWA, it’s clear that the ability to deliver the right message