What does it take for employees to feel that the communication in their workplace is effective? After completing more than a dozen employee communication assessments in the last three years for a variety of large companies and professional associations, our research results show one thing over and over again: they just want the basics. Using advanced analyses, we’ve learned that

Each year, millions of television viewers eagerly anticipate Oprah’s “Favorite Things,” Ellen’s “12 Days of Giveaways,” and Rachael Ray’s “Faves.” How do these busy hosts learn about the year’s hottest new gadgets and gizmos? As you know, often from PR pros! Unlike paid television product placements, audience giveaways are a popular way to build excitement for products and brands, obtain

Satellite Media Tours (SMTs) are a popular public relations tool for reaching broadcast media – and for good reason. A well-executed SMT can provide wide exposure for a client in a relatively short period of time. An SMT typically involves offering a celebrity, expert or company spokesperson for remote one-on-one interviews with television stations. The back-to-back interviews are conducted via

Earlier this month, LCWA marked its 25th anniversary. One reason for our longevity? We strive to create partnerships with our clients. When that happens, nearly every public relations program succeeds. An equal partnership that fosters mutual trust, respect and creativity produces the best work. Under this arrangement, there is an absence of fear and intimidation. The agency can freely make