June 12, 2018

The Power of a Face-to-face Meeting

I recently had the pleasure of traveling to New York with clients from First Alert to showcase the company’s latest innovation, the Onelink Safe & Sound. It’s a product we announced at CES this January, but it’s hitting store shelves shortly! As such, our formal launch plan is now underway, so we wanted to demonstrate the product’s many features and
June 8, 2018

A Wacky Week of Crises and Cheese

The word of the week is “oops,” even if one brand did it on purpose. From an NBA story that’s nearly overshadowing the Finals to a breakfast announcement deserving of a double-take, social media provided some un- Brie-lievable stories this week. Bizarre B-Ball: In one of the weirdest stories in NBA history, Philadelphia 76ers president of basketball operations and general
May 25, 2018

A Week in the Windy City – Our PRGN Instagram Takeover

Being part of the Public Relations Global Network means we are connected to a network of 50 hand-selected PR firms servicing key markets around the world. This allows us to offer the “boots-on-the-ground” savvy of a local PR agency but on a global scale. This week, those boots landed on the ground in Chicago, as LCWA hosted a “PRGN Takeover”—leveraging
May 18, 2018

Superheroes, Skyscrapers and Sounds

This week a mystery sound took over social media, Batman came out of retirement and Chicago’s skyline is slated to get some work done. Get the social scoop here: Do you hear what I hear? At LCWA, about 25 percent of our office heard Yanny, while most (75 percent) heard Laurel in the recent internet sound-off. It all started with