March 27, 2018

AASM Promotes Sleep Apnea Hurts HEARTS Awareness to New Audiences

LCWA recently helped the American Academy of Sleep Medicine (AASM) raise awareness during American Heart Month about the dangers of obstructive sleep apnea on heart health as part of the ongoing “Sleep Apnea Hurts Hearts” campaign with the National Healthy Sleep Awareness Project. Left untreated, this common and severe sleep disorder can be devastating to heart health – more than doubling
March 23, 2018

Puppies, Privacy and Upsets

It has been an emotional week. From feeling betrayed by Facebook to an unprecedented number of upsets in the NCAA tournament, we could all use some cheering up. #internationaldayofhappiness got us through! To recap: Privacy shmivacy: While still avoiding questions about why its investigation into Cambridge Analytica was so delayed, Facebook founder Mark Zuckerberg has shared a slate of actions
March 22, 2018

How New Media, Digital Channels and Social Strategy Are Changing the PR Landscape

Last week, members of the LCWA team attended the Publicity Club of Chicago’s monthly luncheon that focused on the topic of how digital media and social channels are changing public relations. An expert panel, including representatives for LinkedIn and CBS 2 Chicago, led the discussion on how brands can be effective in this changing landscape.  Here are some of the
March 20, 2018

AASM Brings Together Experts to Show How #SleepWorks4You

LCWA and client the American Academy of Sleep Medicine (AASM) recently launched the Sleep Works 4 You campaign to educate employees and employers on the dangers of workplace fatigue, including tips on getting enough sleep to stay safe and remain productive. As part of the campaign, we held a Twitter chat last Monday – one day after daylight saving time,