This week was full of exciting news and moments. We crowned a new NBA champion, planned a meaningful tribute to a loveable TV superhero, entered for a chance to play dodgeball against celebrities, and even saw a much awaited (but not really) update from our friends at Twitter. Here are my favorite finds! Golden State brings home the gold! Unfortunately

What can a landmark Wisconsin church, a vintage, luxury apartment in Washington, D.C. and a leading Chicago medical facility possibly have in common? Each uses heating systems fueled by boilers from Weil-McLain and each served as dramatic illustrations of the products’ benefits in a high-profile case study editorial media initiative that won a Trumpet award from the Publicity Club of

When unexpected health mishaps arise, many people’s first reaction is to head to an emergency room. But when those illnesses and injuries aren’t true emergencies, not knowing the best option for care – or, in the case of emerging freestanding emergency rooms, not understanding the types of facilities at which they’re seeking treatment – can end up costing patients both

The Boise Paper “Office Life” social media and digital marketing campaign was designed to help Boise Paper foster awareness and engagement across its social media channels and develop advocates among professionals and consumers. Our approach consisted of rotating monthly business themes driven by social media content, online events and influencer partnerships. Prior to launching the campaign, LCWA conducted a detailed