April 14, 2017
The sun came out (for a minute) and the colorful Easter eggs will be popping up soon…so it must be baseball season! Oh and SPRING! To put a (Easter) bunny hop in your step, here are some chocolate nuggets of happenings I stumbled upon this week: PR Emergency! Every weary traveler sympathized with the physician (and ex-felon) who was dragged off
April 13, 2017
User-Generated Content Soars in with Boise Paper’s Paper Airplane Contest
No matter where you are in your career, office boredom is bound to creep up on you at some point – especially during the doldrums of winter. To help office workers across the country alleviate their boredom at work, Boise Paper engaged its social media fans by asking to tap into their childhood skills and show off their best paper
April 10, 2017
Tapping a Market Within a Market
The American Academy of Sleep Medicine (AASM) launched the telemedicine platform SleepTM to expand the reach, convenience and efficiency of sleep medicine across the country. As telemedicine continues to grow in the field of sleep medicine, AASM realized the virtual conferencing platform could also be useful to the durable medical equipment (DME) and home medical equipment (HME) providers who already have
March 27, 2017
UCAOA Expert Bylines Increase Association’s Healthcare Industry Thought Leadership
LCWA helped client Urgent Care Association of America spend the first few months of 2017 staying on the forefront of emerging healthcare trends by landing two bylined articles in top trade outlets, targeted at leaders in the insurance industry as well as colleagues in the urgent care industry. With an increased need for the value-based care provided at urgent care