The American Academy of Sleep Medicine (AASM) often is a resource on the topic of sleep for top media outlets across the country. We recently worked with CNN.com on a story about pulling all-nighters (which is not recommended by the AASM, for the record!). The story appeared as part of a back-to-school special report on CNN’s Snapchat Discover channel, a

At LCWA we like our clients to “bee” the center of attention, and last month we helped our client Gel Bee do just that. Through Pinterest content curation, a Pinterest sweepstakes and promoted posts we helped Gel Bee increase its brand awareness and gain new followers. The Gel Bee team seeded gel pens and collected user-generated content (UGC) throughout the

Most homeowners know the feeling: with the summer season winding down and cooler temperatures setting in, a random assortment of junk has piled up in the garage. This year, the LCWA home products PR team helped combat “seasonal garage disorder” with our client The Lehigh Group by promoting National Clean Out Your Garage Day on September 12. This annual observance

So much good insight amidst a week of big news! Here are my favorite finds from the week in PR headlines … and a few non-work related articles, too! An insightful article advocates for continued emphasis on earned media relations in conjunction with integrated content marketing and “brand journalism” of the day. Here’s a “bottom line” for clients: it’s cost-effective