This back-to-school season, the American Academy of Sleep Medicine (AASM) partnered with the Centers for Disease Control to promote the CDC’s recently announced recommendation to push back school start times. The announcement garnered significant interest from media outlets across the country, and AASM spokespeople were available to reiterate the importance of sleep for adolescents with priority media contacts. In addition

We’re baaa-aaaack. Fall is in the air and that means we’re in full monster mode with our client, 13th Floor Chicago. The Haunt is back for its second year in Melrose Park and we’re already scaring up some great media leads. To kick off the season and really spook Chicagoans, we’re also launching a “Scary Snapchat Selfie” sweepstakes, where we

LCWA truly warmed up to our first initiative for new client Weil-McLain®, a leading manufacturer of hydronic comfort heating systems, when we announced the introduction this month of the highly energy efficient, sophisticated Evergreen™ boiler. Numerous leading trade journals already have covered the product launch, including Engineered Systems, Contractor Magazine, HVAC News and Healthcare Facilities Today. An important component of our

The beginnings of fall are in full force as Chicago Public Schools kick into gear! Here are my favorite finds this week: New species found – For anyone who is looking for a Ross Gellar from “Friends” in their life, check out the archaeologists from the University of Wisconsin have discovered a new relative of humans: Homo Naledi. Found in