October 28, 2014

AADSM Takes a Bite Out of the Big Apple

This month LCWA took two board members from the American Academy of Dental Sleep Medicine (AADSM) through the offices of influential health media to introduce editors to a surprising solution to treating sleep apnea – available from a dentist!  More than 25 million Americans suffer from sleep apnea in the U.S. and an estimated 50 percent of those diagnosed can’t
October 17, 2014

An Urgent Case for Urgent Care

In September, we were thrilled to welcome new client the Urgent Care Association of America to the LCWA family. And last week I had an opportunity to jump right in to the association’s Annual Fall Conference in Denver. It is an exciting and important time in the urgent care industry, which has experienced recent rapid growth and continues to play
October 17, 2014

Favorite Finds

There are a lot of questions – and some answers – in this week’s roundup of my favorite finds: Is Your Page Performing? – This infographicfrom Quintly shows the average key performance statistics for Facebook pages of all sizes in September. How does your brand compare? Turnip for What?– First Lady Michelle Obama used popular social platform Vine to reach
October 10, 2014

Favorite Finds

Here are my favorite reads from this week: The future is…now? How do we truly define PR? Some question if the PRSA’s 2011 definition is still relevant as we barrel toward 2015. Social media: It’s ladies night (and day and afternoon). With 55 percent more Facebook posts, 8 percent more Facebook friends and a 40 million person/month visitor lead over