While coverage in a big-name media outlet will always be a huge win, a feature story in a niche trade publication can be just as valuable – if not more so – to a client’s bottom line. Like all earned media, trade publications offer exposure and powerful third-party endorsements. Furthermore, trade outlets reach highly targeted audiences, including key decision makers

Our client First Alert made noise in the smart home space with its launch of the Onelink Safe & Sound – a 3-in-1 alarm that serves as a first-rate smoke and carbon monoxide detector, premium home speaker and virtual assistant. It’s the first alarm with fully enabled Amazon Alexa built-in and high-end audio – putting it in a category of its

Even when you’re a household brand name like Trex, things can get lost in translation. Ove r the past decade, the leading manufacturer of wood-alternative decking and railing has focused on expanding its global footprint. Today, Trex products are available in more than 40 countries. As the PR agency of record for Trex, the LCWA home PR team has been

In the era of digital dominance and social influence, brands that don’t redefine their core values or re-strategize PR and marketing efforts will fall behind. Here are my favorite finds this week of how some brands are reinventing themselves: Wild Animals Roam Free – After 116 years of imprisonment, the iconic Barnum’s Animals uncaged its animal crackers – and it’s