Recent insights from LCWA

With spring just weeks away, it seems as if there’s no shortage of news about brands looking to roll out fresh updates – especially when it comes to social media. There was plenty of social buzz blowing into our newsfeeds this week, but here are some of my favorites: Social Déjà vu – Facebook launched a new tool dubbed Messenger

Our health care PR team attended a great Publicity Club of Chicago luncheon on Wednesday. “Taking the Pulse of National Health Care Media” featured an esteemed panel consisting of Charlie Brooks, producer for CBS Evening News, K. Aleisha Fetters, a freelance contributor to leading health and fitness publications, and Lori Rackel, editor of the Chicago Tribune’s health and family section. The session was moderated by Suzanne McBride,

LCWA recently helped AASM and the National Healthy Sleep Awareness Project with a successful Twitter chat to raise awareness about the dangers of obstructive sleep apnea on heart health. Left untreated, this common and severe sleep disorder can be devastating to heart health – more than doubling the risk of dying from heart disease, according to recent research. With this staggering disease

Pretty embarrassing yet exciting ending to the Oscars last weekend with #envelopegate! Well here is a smorgasbord of interesting tidbits to get you through the potentially less exiting weekend coming up:   Where’s the permission slip?!?!? Remember those amazing school field trips to different museums where you got to run around, learn things and not be in class? Well a national push