Recent insights from LCWA

LCWA and client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, recently took the Big Apple by storm to meet with top-tier shelter, design and lifestyle magazines. During a whirlwind two-day media tour in New York City, we met with editors and staff writers from 14 different publications. An annual initiative designed to keep Trex top-of-mind with editorial

This past week kicked of the busy holiday shopping season and the Internet was abuzz with deals and steals. Here are my favorite finds from this week: Shopping on the Sly – A survey of North American workers by staffing firm Robert Half Technology revealed that nearly half of employees (49%) shop at work on Cyber Monday but most (65%)

It was a short week but one full of interesting reads.  The Fake News Battle is On. Remember when The Onion and “Daily Show” were the only “fake news” outlets around? There has been a rise of fake news publications. Both Facebook and Google announced policies to restrict those outlets on their networks.  Black Friday Madness. The holiday shopping season

As temperatures cool, the days of summer fun and enjoying outdoor living may be a fading memory for many – but not for attendees and exhibitors at the recent Remodeling Show and DeckExpo, held in Baltimore, Md., last month. This annual convention provides building and remodeling professionals with a look at what’s ahead for the coming spring, which is why LCWA