Recent insights from LCWA

This was a busy week out there in social land! People were talking about all sorts of news and useful tidbits such as the new Facebook roll outs and Goodbye to Kobe. Amid all the chatter, I found some golden nuggets to share with you. Here are my favorite finds: Pay Up – Spring is in the air and everyone

Although the Sun Joe social community is regularly active and engaged on Facebook and Twitter, the LCWA Sun Joe team has trumped that success with daylong social campaigns that tie to a seasonal activity. These 24-hour blitzes greatly increase reach and engagement – and they were done without spending a dime in ad dollars. Recently – two of these days

It’s the first week of Q2 2016 and from the Twittersphere I sense a renewed energy in the air. I enjoyed mining the feed this week for tangible tips and notable news – and I present to you, my favorite finds: Viva video, and virtual reality – We’ve already seen the positive engagement that can come from using video on

This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds for the week: Perfect Proofreading: Check out these 10 punctuation essentials for every writer courtesy of @PRDaily. The IoT Marketing Evolution: Not only is the emergence of IoT revolutionizing the way we see and participate in everyday activities, it