Recent insights from LCWA

Relationship building is one of the keys to public relations, and by being a reliable source for media, LCWA has been able to create a meaningful relationship at the TODAY Show. We were able to secure three clients on TODAY for a total of six segments throughout the first quarter of 2016! To assist TODAY’s Take launch their new Facebook

Fresh off an epically gorgeous weekend in Chicago, we started the week with some fun and sun then returned to some April showers. No matter what it’s doing outside, it’s always interesting weather in the Twittersphere. Here are some of my favorite finds from the week: This is a nice article about using LinkedIn to its full potential. The stats

This was a busy week out there in social land! People were talking about all sorts of news and useful tidbits such as the new Facebook roll outs and Goodbye to Kobe. Amid all the chatter, I found some golden nuggets to share with you. Here are my favorite finds: Pay Up – Spring is in the air and everyone

Although the Sun Joe social community is regularly active and engaged on Facebook and Twitter, the LCWA Sun Joe team has trumped that success with daylong social campaigns that tie to a seasonal activity. These 24-hour blitzes greatly increase reach and engagement – and they were done without spending a dime in ad dollars. Recently – two of these days