Recent insights from LCWA

Our client AAAHC is a leader in ambulatory health care accreditation in the United States, but globally they are known as Acreditas Global. The Acreditas Global brand reaches beyond U.S. borders to help hospitals, ambulatory surgery centers, medical centers, dental care providers and emergency care centers globally certify their commitment to high quality health care standards. Recently, Acreditas Global celebrated its

Brands took the spotlight this week for reasons both good and bad. Here are some of my favorite finds from around the Internet this week. Facebook Reactions – The social media world was abuzz when Facebook launched its highly anticipated Reactionsfeature, which allows users to express their opinions on posts by choosing from “like,” “love,” “haha,” “wow,” “sad” and “angry.”

Last month, our client Weil-McLain attended the 2016 International Air-Conditioning, Heating, Refrigerating Expo in Orlando, Fla., where nearly 61,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVAC marketplace. Thanks to some proactive outreach and diligent booking efforts from LCWA, Weil-McLain entered the 2016 AHR Expo arena with a leg up on the

We never experience a dull moment in the office or in the Twittersphere! Here are some of my favorite reads from this week: PR Daily posted a strong article about features for brands to leverage on Facebook. For novices of social media, it’s a good resource and reinforces what we’ve been working with clients to do, i.e. use more video