Recent insights from LCWA

What a week! Despite the seemingly non-stop coverage of the Supermoon Eclipse, the Pope’s U.S. visit, and the tracking of Hurricane Joaquin, there were a few other stories and events that made headlines this week. Here are a couple that caught our attention: Another Facebook Hoax: Don’t believe the latest wave of status updates. By copying and pasting a short

At LCWA we like our clients to “bee” the center of attention, and last month we helped our client Gel Bee do just that. Through Pinterest content curation, a Pinterest sweepstakes and promoted posts we helped Gel Bee increase its brand awareness and gain new followers. The Gel Bee team seeded gel pens and collected user-generated content (UGC) throughout the

Most homeowners know the feeling: with the summer season winding down and cooler temperatures setting in, a random assortment of junk has piled up in the garage. This year, the LCWA home products PR team helped combat “seasonal garage disorder” with our client The Lehigh Group by promoting National Clean Out Your Garage Day on September 12. This annual observance

So much good insight amidst a week of big news! Here are my favorite finds from the week in PR headlines … and a few non-work related articles, too! An insightful article advocates for continued emphasis on earned media relations in conjunction with integrated content marketing and “brand journalism” of the day. Here’s a “bottom line” for clients: it’s cost-effective