Recent insights from LCWA

November 14, 2014

Favorite Finds

We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention:  Cosmic Connections: As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae comet landing. PR News Writer Matthew Schwartz suggests not getting too
November 13, 2014

Contigo Gets “Real” on New National TV Show

LCWA secured a placement on Fox’s hottest new afternoon talk show “The Real,” and reached more than 1.1 million viewers nationwide! The segment focused on “Essentials for Your Next Trip to the Gym” and included an on-air product demonstration of the Contigo Kangaroowater bottle, which features a built-in compartment, so users can carry keys, an ID, money, a gym pass
November 11, 2014

Urgent Care’s Response to the Ebola Scare

Last month, as news of the Ebola virus in America spread, everyone – including media – was wondering: how is our healthcare system preparing for this threat? And part of that — what if someone with Ebola symptoms walked into their neighborhood urgent care center? Luckily, the Urgent Care Association of America was there to provide guidance to its members and
November 7, 2014

Favorite Finds

Mid-term elections took Chicago by storm this week, with some surprise outcomes along with big sports announcements and tech news: In a press conference Monday, the Chicago Cubs officially announced that Joe Maddon is taking over as manager. Google unveiled a brand new Android version of the Google Calendar App. New updates include more seamless email integration, real time event